Local customs & etiquette

Brazilians are generally warm, friendly, and expressive. Here are some important everyday customs and etiquette tips:

Greetings

Kissing on the cheek: When meeting friends or acquaintances, women kiss twice (one on each cheek), and men usually shake hands. In some regions (like Rio), people kiss three times.

• Use "Oi" or "Olá" for hello, and always say "Tchau" when leaving.
• Brazilians stand close when talking and use a lot of gestures and touch — this is normal and friendly.

Social Etiquette

Punctuality: Being a little late (15–30 minutes) is common for social events (“horário brasileiro”), but try to be on time for business or formal meetings.

• Hospitality: If invited to someone’s home, bring a small gift (flowers, wine, or sweets). Expect to be offered food and drink — saying no too many times may offend.
• Family is central: Brazilians love big family gatherings. It’s common to address older people as "Tio/Tia" (Uncle/Aunt) even if they’re not relatives.

Dining Customs

Wait until everyone is served before eating.

• Use "Bom apetite!" before starting a meal.
• It’s polite to eat everything on your plate, but leaving a little food is also acceptable.

General Tips

Dress: Brazilians care about appearance. Dress neatly and fashionably, especially in cities.

• Beach etiquette: On the beach, it’s normal to be more relaxed — people chat with strangers easily.
• "Jeitinho Brasileiro": The famous “Brazilian way” of solving problems creatively and flexibly.
• Always say "Por favor" (please), "Obrigado/Obrigada" (thank you), and "Com licença" (excuse me).

Brazilians highly value warmth, relationships, and joy in daily interactions.